Wednesday, July 30, 2014

The Art of Communication-the Key to Operating a Successful Business

This weekend I am teaching a workshop entitled How to Stand Out, Part III-The Art of Communication.  This is the third in a series of workshops about brand development (How to Stand Out, Part I-The Art of Branding & How to Stand Out, Part II-The Art of Building Your Audience).  I am psyched about Part III.  It provides the tools one needs for writing, marketing, and selling one's brand with clarity, cleverness, and confidence. 
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I find one of the biggest stumbling blocks for microbusiness owners is communication.  Often incredibly gifted people will fail simply because they do not know how to properly communicate.  They don't understand how critical communication is and all that it entails.  I am often reminded of this when I receive newsletters (e-blasts) from small businesses or artists.  The included images may be intriguing but I find my interest quickly fizzles as I read the "articles".  It must be remembered that content is just as important (if not more so) as visual aids.

This workshop will cover everything: the message conveyed through one's selection of products or services, how to market in person and online, and how to maintain a consistent personality when it comes to presenting one's brand.  Because parameters are required for any thriving business we will cover business policies and practices in addition to writing business documents such as contracts. Having structure not only allows customers to know exactly what he/she can expect from a transaction it also protects one's business from liability.

I think of the Steuart Henderson Britt quote: “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”  I think that can be taken further to Doing business without communicating...  I see so many people with fantastic ideas scratching their heads because they cannot figure out why no one is jumping up and down over all they have to offer.  I think one major issue is that they think they are letting the world know they are here but in reality they aren't saying anything.  Don't assume that just because you have output you are actually being heard.
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I do hope microbusiness owners, artists, and the like will join me at my studio in Jamaica Plain on Sunday, August 3 from 4:30-6:30pm.  Perks beyond the lesson are easy access via public transportation, off-street parking, and a selection of complimentary hot/cold beverages.  Students will receive a comprehensive handout to review after the workshop.  And the workshop is only $30!  Students have the option of booking a private or semi-private session to attend Part I-The Art of Branding and/or Part II-The Art of Building Your Audience at a date/time that best suits their schedule.  The cost of attending all three workshops is only $75 (You save $15! Woo hoo!).  Part II-The Art of Building Your Audience is coming up on Sunday, August 24 4-6pm if you would like to join in. However, it is not necessary to attend Part I and/or Part II to get a lot out of the lessons in Part III.

Registration for Part III-The Art of Communication ends at 12pm Friday, August 1.  To sign up, contact The Focusing Series 617-955-3472 or You can also use this link to register via your Paypal account. The link contains a full workshop description.

Let's work together to ensure your words are truly being put toward the growth and prosperity of your dreams! I hope you will join me!