Wednesday, March 19, 2014

Making the Connection: Upcoming Professional Development Workshops on Branding, Selling, Marketing & Audience Building

When I went to art school there were no classes in how to market and sell your work.  Not one professor ever even mentioned the word “Brand”.  As far as the school was concerned the curriculum was meant to hone our methods of making art. Come graduation we were entirely on our own, going out into a harsh economic climate that was not so dissimilar to what we have all experienced more recently.

People in this day and age are far more fortunate when it comes to branding, marketing, and selling products or services.  There are myriad ways to keep a company fresh in the public’s mind, many of them free of cost.  But at the same time, all of it can become quickly overwhelming for the small business or individual trying to tackle it all: What exactly is branding?  How is that different from marketing?  How can I best invest my efforts to ensure sales? How do I get comfortable selling my work?  Am I pricing my work correctly? How can I track which marketing techniques are paying off?  How can I guarantee I will stand out from the crowd?
Once I graduated from college I had to learn as I stumbled along. There were a lot of mistakes made-the expense of unfocused effort and funds, missed opportunities and me simply selling myself short.  The workshops I teach are meant to help small business owners and artrepreneurs avoid wasting time/money/energy by benefiting from my experience. 

These next handful of months bring-right at the start of the art show season-several workshops that I hope will provide great information and guidance.  My goal is to provide personalized education for my students so that each will walk away with a confident strategy for moving forward.  I am so excited about these workshops.  I hope you can join me.  There are a handful of them, so to keep everything clear, I’ve listed all of the options below in order by date:
It's in the Bag: What You Need to Make a Living as an Artist
@ a2n2 studio in Jamaica Plain (Boston), MA 02130
Tuesday & Wednesday, March 25-26 11-2 (both days) $90 OR Saturday, March 29 10-4
This intensive will cover exactly what artrepreneurs need to know in order to earn a living as an artist. How to build your brand, market your work, track your marketing success, create ways to get your work in front of the public, develop and engage an audience in order to build a loyal customer base, pricing your work and how to confidently sell your work in the moment of a sales transaction will be covered.  Students will gain a personalized, focused strategy to achieve a business that makes a profit and stands out from the crowd.
Registration deadline for the Tuesday & Wednesday, March 25-26 option is 12pm Monday, March 24.   Registration deadline for the Saturday, March 29 is 12pm Friday, March 28.                                         
To register for the workshop: focusingseries@gmail.com or 617-955-3472
Sales Skills & Strategies for Art Sales
@ Danforth Art Museum Thursday, April 3 6:30-8:30pm
Selling art can be just as hard as making it. Here you'll learn how to talk to potential customers about art-how to help them see the value in their purchase-in addition to other techniques that will inspire them to reach for their wallets.
Register here
How to Stand Out, Part I: The Art of Branding
@ a2n2 studio in Jamaica Plain (Boston), MA 02130   $30
Sunday, April 6 4:30-6:30pm.
We live in a brand-driven society and as the creative market becomes more saturated it is up to you to make sure you stand out. This workshop will cover what branding means for an artrepreneur and how to develop a brand using simple and inexpensive measures.  Participants will gain a clear vision of their brand's voice and how to move forward with marketing.  This workshop is Section I of a three part series.  Students are encouraged to attend all three-if possible. Save money by registering for all three workshops at once: $75 for Part I, II, III.
Register by 12pm on Friday, April 4. 
To register: focusingseries@gmail.com or 617-955-3472
How to Stand Out, Part II: The Art of Building Your Audience
 @ a2n2 studio in Jamaica Plain (Boston), MA 02130  $30
 Sunday, June 1 4:30-6:30pm
This workshop will cover how to develop a strategy for identifying and reaching your targeted audience-the people who are buying your work or the people you want to sell to. Focusing your brand and connecting with the right audience is more than half the battle when it comes to pricing, product and promoting.  This workshop is Section II of a three part series.  Students are encouraged to attend all three-if possible.  Save money by registering for all three workshops at once: $75 for Part I, II, III.
Register by 12pm on Friday, May 30.
To register: focusingseries@gmail.com or 617-955-3472
How to Stand Out, Part III: The Art of Communication
@ a2n2 studio in Jamaica Plain (Boston), MA 02130 $30
Sunday, August 3 4:30-6:30pm
This workshop will cover how to successfully and clearly communicate with the public in order to engage an audience and entice newcomers to your brand. Finding a consistent voice in marketing, artist statements and bios, and considering content when posting online via your website or social media will be covered, along with learning how to protect your company via contracts and other business documents. This workshop is Section III of a three part series.  Students are encouraged to attend all three-if possible.  Save money by registering for all three workshops at once: $75 for Part I, II, III.
Register by 12pm on Friday, August 1.
To register: focusingseries@gmail.com or 617-955-3472