While this strategy may have been helpful in the past, I don’t think it is realistic in our current age and economy. These days it is all about mentors, partnerships and networking. I applaud the fact business has evolved from “every man for himself” to “it takes a village”.
The Focusing Series was created out of a need to build that village in the art community. I witnessed hostility rather than nurturing. Wouldn’t artists benefit more from collaboration rather than competition? They could learn from each other, develop products and projects together, and strengthen each other through wisdom and hands-on help so that the entire group could become more successful.
Many of us inadvertently hide in our studios in an effort to be productive while ironically missing out on developing as a professional. Artists cling to the dated stereotype of being “scatterbrained” and “flighty”. But in this day and age, as handmade becomes a valued commodity it is vital for artists to be able to handle the business side of their craft as skillfully as they do the crafting.
The Focusing Series is all about teaching those skills while providing a support system. Our team is experts in their respective fields who are eager to impart their techniques. We teach small groups to allow each student a personalized lesson he or she can utilize successfully. And because we understand the difficulties of an art career-including the frequent lack of funds-our workshops are inexpensive.
I can’t tell you how often artists will tell me they know they are missing out on opportunities and making mistakes because they don’t know what they are doing. And yet, these artists are often the ones who never bother to register for the very workshops they need! The Focusing Series has made it simple to sign up for education. We even have a Lessons to Go section in our catalog. These workshops can be scheduled at the time/date/location of your choice! And my Two-Day Boot Camp is a one-stop-shopping experience to give you all you need to take your art career to the next level.
To view the entire catalog, click here.
I am encouraged by the beginning of this year’s Focusing Series. This is our third full year in a row. In January instructor Julie Boyer taught students how to nurture one’s creative practice. This month I am psyched about Kathleen Robey’s accounting workshop: Bookkeeping & Deductions & Taxes, Oh My! As a CPA, Kathleen has worked with many artrepreneurs and knows exactly how a creative business operates. It is vital to understand the financial aspect of your art career, so take advantage of this opportunity! Registration ends at 12pm Friday, February 21.
The greatest reward I receive from directing the FocusingSeries is seeing the immediate, positive results our students experience when they apply what they’ve learned to their creative enterprise. Students have called The Focusing Series a “life-changer”. And it is fantastic to see a caring, encouraging creative community develop as a result. If you haven’t already, I hope you step out of the studio and join us!